Princeton HealthCare System

Princeton HealthCare System is one of the most comprehensive healthcare systems in New Jersey.

A photo of a laptop computer with the Princeton HealthCare System website on the screen

Services Provided:

  • Information Architecture
  • UI/UX
  • Web Design
  • Content Management
  • Systems Integration
  • Content Management System
  • eCommerce
  • Web Development
  • Web Analytics

Princeton HealthCare System is a comprehensive, integrated healthcare system that strives to anticipate and serve the lifelong needs of central New Jersey residents. When the doors opened to the newly constructed University Medical Center of Princeton at Plainsboro, administrators desired a fresh version of their website to match the brand new, state-of-the-art, high-tech facility. High up on their list of must-haves was a more easily navigated site for their community and to leverage the highly customized existing CMS to manage cost.

A screenshot of the Princeton HealthCare System website's events page
A screenshot of the Princeton HealthCare System website

With over 30 business units and clinical centers for care and services, an overhaul of the sitemap and information architecture was a daunting task. Additionally, there were a number of sections of the site that went several levels deep with pretty lengthy page names. Making all of this work together as a system that could scale, while maintaining the autonomous and decentralized nature of the organization was a challenge the Delphic team welcomed.

The result was a more user-friendly sitemap and information architecture, along with an updated look and feel on a platform that CMS admin users were already comfortable navigating. Review of analytics and the site's search queries, as well as general word-of-mouth tells us users are responding well to the changes. PHCS now has a site that reflects its brand, is positioned for growth and meets user need.

A screenshot of the Princeton HealthCare System website