Delaware North

Helping a global leader in hospitality to showcase the beauty of its extensive park and resort portfoilio.

View Tenaya Lodge at Yosemite

The Challenge

Provide a website solution that's scalable and offers each park and resort location a unique identity.

Founded in 1915, Delaware North is a proud family-owned business that loves to go beyond expectations to create memorable guest experiences at its 200+ global properties. With operations on four continents, serving half a billion guests per year, they’re a global leader in culinary and hospitality serving six market sectors: Parks & Resorts, Gaming & Entertainment, Sport Service, Restaurants & Catering, Travel, and Specialty Retail.

As one of the largest hospitality management companies serving national and state parks, Delaware North lacked scalability and flexibility in its “Parks & Resorts” sector. As a result, they needed to kick their Reddot CMS to the curb and turn to Sitecore.

To create a framework to suite all properties, Delphic Digital proposed leveraging an accelerator framework composed of generic foundational grids and components for Sitecore.

Our Solution

To streamline the design process, cost, timing and manageability within the Sitecore platform, Delphic Digital leveraged Particle, its proprietary accelerator framework, to provide a set of generic Sitecore foundational grids and components.

Leveraging the Particle framework allowed the Delphic team to create unique designs for each property site, while meeting the client’s marketing needs.

The Properties

Currently, Delphic plans to resdesign and launch 8+ websites, with select personalization as a second phase.

  • Tenaya Lodge at Yosemite
  • Yellowstone Vacations (December 2016)
  • El Questro (January 2017)
  • Niagara Falls State Park (January 2017)
  • Honey Creek Resort (January 2017)
  • Lizard Island Resort (March 2017)
  • Kalaloch Lodge (March 2017)

The Results

With a streamlined design solution in place, Delaware North has found a whole new way to uniquely showcase the beauty and luxury of its world-class properties. Delphic delivered on key marketing goals: timing, flexibility, user experience to increase usability and bookings.

The Delphic solution gives customers a memorable user experience through intuitive navigation and targeted accommodations. And, it gives Delaware North the power to drive revenue and grow.

Interested in creating a digital experience that moves your users to action?

Contact us