American Standard

Reinventing an Iconic Brand

A photo of a laptop computer with the American Standard website on the screen

Since 1875 American Standard has led the way in developing innovative bathroom and kitchen products and has set and re-set standards for living healthy and beautifully. Today, with products in three out of five homes in America, American Standard offers an unmatched legacy of quality, innovation, tradition and performance.

From a branding and functionality standpoint, their North American website (serving the United States, Canada and Mexico) had some catching up to do. They needed a single consistent website experience to support the company’s primary web functions and offer geographic customization, including: local languages, measurements, monetary values, marketing/communication messages, and product catalog.

To provide the flexibility and beautiful streamlined user experience, Delphic Digital proposed using the Sitecore platform to support multiple markets and provide personalized user experiences.

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