Somewhere at the intersection of business, technology and community lays your interactive strategy. An ideal strategy establishes purpose, minimizes distraction, effectively measures, and embraces change.
Smart marketers today shun disruptive techniques because they recognize people simply tune out the noise. They look to engage and extend their community through two-way dialogs. These touch points occur both on and off your own turf. Therefore, a good interactive strategy is not just about your website, but your extended online ecosystem as well. It uses the Internet to integrate creative, tools and tactics to find and engage people. And it uses the data from these touch points to enhance the brand and create business value.
Finding Your Vision
Through years of experience, Delphic Digital has gotten quite good at immersing ourselves in our client’s world – quickly. We’ll dive into your business, its strategy and drivers. Your strengths as well as points of pain. We’ll talk multi-channel lead generation, market segments and the audiences you target within them. What makes them tick? We’ll analyze your competition. We’ll bring deep interactive expertise, thought leadership and fresh ideas. And just when it feels like there’s too much data, we’ll bring order to the chaos. Together, we’ll define your interactive vision.
Seeing It Through
With a strategic vision in place, we’ll work with you to define the on-site and off-site projects and campaigns to support it, including SEO, multi-channel lead generation, and paid advertising. Under the hood, we’ll establish the tools and set the benchmarks to measure, analyze and optimize these campaigns. Critical to this effort is establishing a strategy that expects change and handles it fluidly without losing sight of the end goal.
Once complete, rinse and repeat.