The data that web sites and online marketing activities generate is a gold mine for marketers. Any effort needs to start with defining what is success for you. This identification of Key Performance Indicators (KPI’s) as well as other operational metrics will help you to set baselines, understand trends and ultimately make the tough choices of where to invest your money, where to pull it and how to refine ongoing priorities.
Choosing Your Tools
Once you’ve got what you want to measure in place, you need to make sure you have the right tools in place. And there is no shortage out there, believe us. Connecting into other systems such as CRM will enable Marketers to get to reasonable ROI measurements. Figuring out a system that will pull them all together for a comprehensive view of your online ecosystem represents the pinnacle of an effective Measurement program.
Probably the first thing that popped into your head when you clicked on this page was your web analytics
package. It is certainly a critical component that forms the foundation of monitoring performance of
your web properties. Yet most people struggle with interpreting what these tools are telling them, let alone how to take action to improve your web site. In fact, most people aren’t even aware of the advanced features available with these tools. We’ll help you get there.
Social Media, email, PPC, contextual and display advertising are just a few other examples of online marketing tactics that require ongoing optimization. Though their success can be monitored to some extent from your web analytics program, any astute marketer will track these efforts individually with still more tools. TMI? Give us a call we’ll sort it out together.