Last month Mark shared the big news about our name change to Delphic Digital. We promised big changes in 2013, and one of the biggest is the addition of finely tuned analytics and optimization expertise through the acquisition of Sepiida, an Analytics and Optimization firm with a national client base and a specialization in consumer and retail verticals.
By adding Sepiida's knowledge and practice we can now offer our clients even greater business value by harnessing, analyzing and optimizing data derived from web and digital marketing investments.
"Adding depth and breadth to our Analytics & Optimization Practice is a critical piece in the evolution of Delphic Digital. Today's marketers have no shortage of data; what they need is the right partner to help interpret and re-prioritize their digital campaigns and initiatives based on insights gleaned from that data. We knew that we could better serve our clients while also reinforcing our competitive differentiation by adding a team that came on board with a proven reputation in analytics and optimization. Sepiida was a perfect strategic fit," said our Managing Partner, Mark A. Patten.
Leading up Delphic's newly expanded analytics and optimization team is Sepiida Founder and CEO Anita Garimella Andrews, who now serves as Delphic's General Manager, Analytics & Optimization.
"By integrating our expertise with Delphic's array of services, we can share knowledge and resources to work with data and optimize our clients' metrics on an even bigger stage," said Andrews.
We're excited not only to help our clients build, market and optimize the digital experience, but to also get more members of the Delphic team out sharing their knowledge and skillsets with the community. In addition to her recent speaking engagement to law marketers, Anita will next be featured February 15 on a panel discussion with Philly Startup Leaders, and in April at the Emerging Technologies for the Enterprise Conference.
Learn more about Delphic's expanded analytics and optimization services, and stay tuned to the Delphic Blog for more event announcements featuring Delphic team members.