It's a fairly common problem for advertisers - a tight digital marketing budget with little room for overages. So what can marketers do to optimize their budget and make sure every penny is spent efficiently? For those using Google Adwords for their search engine marketing (SEM), Google provides you with a wide range of options that allows you to use your budget on your terms to manage those paid search campaigns.

Tips and Tricks to Stretch Your Google Adwords Budget

Lance Hollander

by Lance Hollander

Introducing: Chrissy Starkweather, an all-star candidate when it comes to all things digital marketing. Chrissy is visibly dedicated to her craft and her background wows us all. Read the interview questions below to learn more!

2013 was a watershed year for pocket power, with more than 1 billion smartphones shipped to consumers. The data also show us that users are also shifting more of their daily desktop functions to their smartphones - in November, mobile email opens crossed the 50% level for the first time ever.

Should You Say Goodbye to Guest Blogging as an SEO Tactic?

Guest blogging was once a respected way to receive valuable insights from reputable sources. In some cases, it still can be. However, the practice of guest blogging for SEO and link building purposes has become increasingly spammy over time and is no longer a recommended source of links.

I recently watched the new Star Trek movie Into the Darkness. At one point in the movie, the Enterprise entered Warp Drive hoping to escape. The ship sped through space with the confidence that the old -but tried and true - tactic would save them yet again (this is going somewhere, I promise). They were shocked to get a shot across their stern from the pursuing ship with a new type of drive (apologies to Star Trek aficionados for likely butchering the differences between warp and hyper drive). This scenario reminded me of the state of many of today's marketers - relying on old tactics and then being caught unexpectedly from behind.

Warp Drive Your Way to Agile Digital Marketing

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