In the first "Localize It" Paid Search blog series, I offered recommendations on how to evaluate your business needs to begin creating or optimizing toward a "localized" paid search account structure. Just in case you didn't memorize Part 1, below is a brief recap: 

Q&A with Delphic Digital's Director of Marketing, Josh Finkelstein. Watch the video to find out Josh's thoughts on international marketing, tips for a marketing beginner, and his favorite spots in Philadelphia.

Who has time to wait around these days?  We want it all and we want it now.  From standing in line at theme parks to loading websites, there's many solutions to make it so we don't have to wait.  Don't keep your website visitors waiting for your page to load, optimize your images for faster delivery.

Chloe Yeung

by Chloe Yeung

Oh no, here we go again. Another Google algorithm update has just been released, Panda 4.0.

Optimizing for local has become one of the major digital marketing themes. Local targeting and messaging is a crucial piece of maximizing each dollar you spend, and can offer intended prospects a more personalized user experience.

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