Q&A with Delphic Digital's Director of Marketing, Josh Finkelstein. Watch the video to find out Josh's thoughts on international marketing, tips for a marketing beginner, and his favorite spots in Philadelphia.

Who has time to wait around these days?  We want it all and we want it now.  From standing in line at theme parks to loading websites, there's many solutions to make it so we don't have to wait.  Don't keep your website visitors waiting for your page to load, optimize your images for faster delivery.

Chloe Yeung

by Chloe Yeung

Oh no, here we go again. Another Google algorithm update has just been released, Panda 4.0.

Optimizing for local has become one of the major digital marketing themes. Local targeting and messaging is a crucial piece of maximizing each dollar you spend, and can offer intended prospects a more personalized user experience.

Google has progressively made changes over the past few years to local search results displays, from rolling out Local Carousels to reviews displayed in company knowledge graphs to all the changing inclusion or display of the local pack of results in SERPs.  With all its new additions and updates, the path to businesses showing up in these coveted positions is no less clear.  Still, there is no doubt that showing up in local searches is incredibly important.   Google Insights reports that 45% of mobile searches are goal oriented and 55% of mobile searches lead to an action within 1 hour. 

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