Nicole Hess

by Nicole Hess

For years now, content has been considered the "king" of Internet marketing. The strategy started with writing pages and including keywords, evolved into including keywords on press releases, and then moved towards writing short blog posts on the targeted keyword and sharing across social media networks. That was a content strategy fit for a king.

It's a fairly common problem for advertisers - a tight digital marketing budget with little room for overages. So what can marketers do to optimize their budget and make sure every penny is spent efficiently? For those using Google Adwords for their search engine marketing (SEM), Google provides you with a wide range of options that allows you to use your budget on your terms to manage those paid search campaigns.

Tips and Tricks to Stretch Your Google Adwords Budget

Lance Hollander

by Lance Hollander

Introducing: Chrissy Starkweather, an all-star candidate when it comes to all things digital marketing. Chrissy is visibly dedicated to her craft and her background wows us all. Read the interview questions below to learn more!

2013 was a watershed year for pocket power, with more than 1 billion smartphones shipped to consumers. The data also show us that users are also shifting more of their daily desktop functions to their smartphones - in November, mobile email opens crossed the 50% level for the first time ever.

Should You Say Goodbye to Guest Blogging as an SEO Tactic?

Guest blogging was once a respected way to receive valuable insights from reputable sources. In some cases, it still can be. However, the practice of guest blogging for SEO and link building purposes has become increasingly spammy over time and is no longer a recommended source of links.

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