Should You Say Goodbye to Guest Blogging as an SEO Tactic?

Guest blogging was once a respected way to receive valuable insights from reputable sources. In some cases, it still can be. However, the practice of guest blogging for SEO and link building purposes has become increasingly spammy over time and is no longer a recommended source of links.

I recently watched the new Star Trek movie Into the Darkness. At one point in the movie, the Enterprise entered Warp Drive hoping to escape. The ship sped through space with the confidence that the old -but tried and true - tactic would save them yet again (this is going somewhere, I promise). They were shocked to get a shot across their stern from the pursuing ship with a new type of drive (apologies to Star Trek aficionados for likely butchering the differences between warp and hyper drive). This scenario reminded me of the state of many of today's marketers - relying on old tactics and then being caught unexpectedly from behind.

Warp Drive Your Way to Agile Digital Marketing

Creating great content has always been king to true brand building - and building a following that means something.

After much blood, sweat, tears and emails flying during the fourth quarter, ecommerce marketers are about ready for the pace of work to return to a normal level of crazy. Hold that thought for a just a few more days; there's a ramp down checklist that's just as important as the ramp up. Make sure that you aren't wasting money and capitalize on those bargain hunting and gift card wielding shoppers. Here's how:

If you've ever been asked, "How did you hear about us?" when paying for your goods at a local shop, take a second to answer what seems like idle cash register chit-chat. Because it's not.

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