This week's digital highlights give a shoutout to the copywriters. We know content is king (or queen), so let's take a peek at some of the insights and practices web writers use to hold viewers' attention. Whether you're handling the writing responsibilities for your business, or looking to understand content marketing, you'll love these links.

On September 23, Google flipped a switch making all Google searches secure, even if the searcher is logged in to a Google account.

What does this mean? Well, for the SEOs and analytics junkies this means that all incoming organic keyword data from Google will now be shown as "(not provided)".

Courtney

Sep
20,
2013
by Courtney

We all know the trends of the summer were bright neons and graphic prints but don't forget those Gmail tabs. Love ‘em or not, as email marketers, we can't ignore them. While reports continue to roll out about their effects, they may not be the end to our craft. Still, Gmail Tabs force us to think beyond our traditional email marketing. As marketers who fall under the new "Promotions" tab, how do we stand out among the others? Well, I came across several great emails that recognized the update and helped answer this question:

You have more competitors than ever in today's attention economy. With such a short window for capturing your online visitor's attention, you must be laser focused on delivering the desired result before an unexpected bell and whistle comes barging in. And if this weren't hard enough already, many times our first step is to tell the customer what they want - and then deliver.

Happy Friday! We're sad to see summer go, but fall is officially here, which means pumpkin beer and football at Delphic. Here are a few interesting articles to celebrate the new season.

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