Personalization. If you shop online at major retailers or have an account with Netflix, you probably already know what it is - it's the "Because You Purchased" section below the stuff you're currently looking at, or the list of movies you'll like because you watched Muppets Take Manhattan (don't judge, it's a great movie!). A more technical definition: personalization involves using tools like Sitecore's DMS to display content on a website that is directly related to what a user would like to see - based on analytics criteria like location, current or past user behavior, or an action that the user took before they even got to your website.

Nicole Hess

Mar
28,
2014
by Nicole Hess

As new Generic Top Level Domains (gTLDs) become available, many business and Internet marketing agencies are contemplating the possible benefits of utilizing a new gTLD to create a second version of their site. Is this beneficial from an SEO standpoint?

Cristie Setzer

Mar
26,
2014
by Cristie Setzer

The Delphic Digital Marketing team has gone "Pro" - Bing Pro. The Bing Ads team has done a great job of enhancing their Accredited Professional Program with an extensive Membership Directory showcasing certified Partners, Agencies, and Individuals. The Accreditation Center offers clear and detailed text-based training courses that align with the 100 question certification exam (the exam is also free for all participants). The entire Delphic Marketing team recently took and passed the exam with flying colors. Yay, us! If you haven't passed the test yet, here are some tips for going Bing Pro.

In 2013, Google began encrypting a higher percentage of searches with their migration to secure search, hiding organic keyword data whenever a search is done via secure search. As a result, more branded and non-branded terms have been grouped into a (Not Provided) bucket in Google Analytics. With less available data, Not Provided has been a thorn in every SEO's side and we now have to change the way we think about keyword data and reporting SEO efforts to our clients. The SEO community has come up with a few ways to combat this inconvenience, including getting data from Bing! and Yahoo or paid search, but there's another way to do this - through website content.

Kate Dalbey

Mar
13,
2014
by Kate Dalbey
These days it's all about content marketing, which is nothing new, really - it's long been understood that quality content helps drive quality visitors and increase conversions. Great marketers are thinking beyond just content marketing to giving users different content based on their expressed interests on a website. This will increase the likelihood that they'll stay on the site longer, convert faster, and maybe even return repeatedly. Serve up that personalized content through personas.
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