Cristie Setzer

Mar
26,
2014
by Cristie Setzer

The Delphic Digital Marketing team has gone "Pro" - Bing Pro. The Bing Ads team has done a great job of enhancing their Accredited Professional Program with an extensive Membership Directory showcasing certified Partners, Agencies, and Individuals. The Accreditation Center offers clear and detailed text-based training courses that align with the 100 question certification exam (the exam is also free for all participants). The entire Delphic Marketing team recently took and passed the exam with flying colors. Yay, us! If you haven't passed the test yet, here are some tips for going Bing Pro.

In 2013, Google began encrypting a higher percentage of searches with their migration to secure search, hiding organic keyword data whenever a search is done via secure search. As a result, more branded and non-branded terms have been grouped into a (Not Provided) bucket in Google Analytics. With less available data, Not Provided has been a thorn in every SEO's side and we now have to change the way we think about keyword data and reporting SEO efforts to our clients. The SEO community has come up with a few ways to combat this inconvenience, including getting data from Bing! and Yahoo or paid search, but there's another way to do this - through website content.

Kate Dalbey

Mar
13,
2014
by Kate Dalbey
These days it's all about content marketing, which is nothing new, really - it's long been understood that quality content helps drive quality visitors and increase conversions. Great marketers are thinking beyond just content marketing to giving users different content based on their expressed interests on a website. This will increase the likelihood that they'll stay on the site longer, convert faster, and maybe even return repeatedly. Serve up that personalized content through personas.

A quick reference guide for passing the GAIQ Test

Lance Hollander

Feb
25,
2014
by Lance Hollander

I have clients that send so much email that the people who have opted in and are most interested in their brand don't even have time to read them. I have other clients that are not reaching out to customers often enough. The question I always get is, "How do you determine the right balance of email sends?" The answer used to be simple... until email got more complex with Marketing Automation.

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