For those of you who have managed paid search accounts with more than a handful of campaigns, you most likely have asked or heard the question, "Why Did We Pause That Ad?".

Nicole Hess

Aug
18,
2014
by Nicole Hess

My husband loves dinner parties. Last minute dinner parties, to be exact.  I eat, he cooks (except for desserts), therefore I'm glad for whatever dinner is made and if friends join, well, even better!  Until.  Until I decided that I wanted to start making desserts other than brownies from a box. 

Have you ever created sitelinks and wanted to see how your sitelinks were performing? Did you just go to the Ad Extensions tab, selected Sitelinks Extensions in the View drop down menu, and just used whatever data you saw? Then you've been looking at the data all wrong!

Chloe Yeung

Jul
29,
2014
by Chloe Yeung

Twitter transformed the pound symbol, or number sign, into a "hashtag" and completely revolutionized social media.

The benefits of structured markup for SEO have long been lauded, though often without much concrete details. After conducting a test we're able to pinpoint some correlations of schema.org markup and organic search ranking improvements. Also provided context and details for why structured markup is valuable (beyond rankings) and how it should be done.

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