You have more competitors than ever in today's attention economy. With such a short window for capturing your online visitor's attention, you must be laser focused on delivering the desired result before an unexpected bell and whistle comes barging in. And if this weren't hard enough already, many times our first step is to tell the customer what they want - and then deliver.
Always be testing. Any digital marketer should be very familiar with this mantra.
Happy Friday! Check out some great links to interesting, thought-provoking posts we've kept our eye on all week.
Many thanks to KISSmetrics for laying out a handy dandy tool list to help aid the often tedious content marketing battle. Each resource given adds a different piece to the puzzle, ultimately giving you awesome content worth sharing. Some of my favorites mentioned? Inbound.org, Buffer and Pinterest!
Managing Partner, Lance Hollander, answers that very question. Watch the video below to find out what he thinks, and let us know what you think in the comments.
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