Kate Dalbey

Apr
23,
2014
by Kate Dalbey

We've all seen those powerpoint presentations - 70+ slides on your digital marketing strategy for the next year. We've all sat through those meetings - 4+ hours of a dry, dull, state-of-the-state review of where you're at and where you're going, with every data point, minute tactical detail, and unnecessary supporting graphic included. People tend to zone out 20 minutes into these meetings, and nobody ends up remembering that gigantic powerpoint you worked so hard to put together. There's too much bulk and not enough bite - too much fluff and not enough action. Or sometimes...too much action.

The winter months can be long and gray but a fun project always seems to shed some light on those dreadful seasonal blues.

Responsive Design Launch: Sunrise Senior Living, UK

2014 Book of ListsPhiladelphia Business Journal has ranked Delphic Digital #13 in their Top Systems Integrators list for 2014. See their full ranking list.

Lance Hollander

Feb
25,
2014
by Lance Hollander

I have clients that send so much email that the people who have opted in and are most interested in their brand don't even have time to read them. I have other clients that are not reaching out to customers often enough. The question I always get is, "How do you determine the right balance of email sends?" The answer used to be simple... until email got more complex with Marketing Automation.

Nicole Hess

Feb
21,
2014
by Nicole Hess

For years now, content has been considered the "king" of Internet marketing. The strategy started with writing pages and including keywords, evolved into including keywords on press releases, and then moved towards writing short blog posts on the targeted keyword and sharing across social media networks. That was a content strategy fit for a king.

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