Kate Dalbey

by Kate Dalbey

We've all seen those powerpoint presentations - 70+ slides on your digital marketing strategy for the next year. We've all sat through those meetings - 4+ hours of a dry, dull, state-of-the-state review of where you're at and where you're going, with every data point, minute tactical detail, and unnecessary supporting graphic included. People tend to zone out 20 minutes into these meetings, and nobody ends up remembering that gigantic powerpoint you worked so hard to put together. There's too much bulk and not enough bite - too much fluff and not enough action. Or sometimes...too much action.

If you are a Google AdWords advertiser, you might have blinked in confusion earlier this month when there were rumors circulating about keyword and query data going away in Google Analytics. As many SEO practitioners have learned the hard way, Google can - and will take features away at their discretion. The ensuing debate following the removal of search-query data from organic listings is still alive and well, so it is easy to see how this fresh round of paid-search rumors have also struck a major nerve.

When I logged into the good old Google Analytics platform this morning, I was greeted with yet another Google change:

Visits in Google Analytics are now Sessions.
Unique Visitors in Google Analytics are now Users.

Quality Assurance: the ever important practice of making sure things work. Where QA lacks the innovative experimentation and flashy creativity of development and design, or the leadership of project management, it makes up for in consistency, organization, and the incredibly rewarding feeling of knowing, with complete confidence, when the final product is ready for the client. For those of us who are detail oriented, obsessively methodized, and really good at thinking outside the box (or as I prefer to say, "coming up with ways to break things"), QA is the perfect role. (You know who you are.)

I recently went to a Philly Tech Week event that was hosted by The Marks Group. They discussed how technologies are constantly changing and it may be difficult for some people to keep up with them. Here are the trends and topics that were discussed by The Marks Group, many of which might prove to be vital for your company.

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