If you are a Google AdWords advertiser, you might have blinked in confusion earlier this month when there were rumors circulating about keyword and query data going away in Google Analytics. As many SEO practitioners have learned the hard way, Google can - and will take features away at their discretion. The ensuing debate following the removal of search-query data from organic listings is still alive and well, so it is easy to see how this fresh round of paid-search rumors have also struck a major nerve.

When I logged into the good old Google Analytics platform this morning, I was greeted with yet another Google change:

Visits in Google Analytics are now Sessions.
Unique Visitors in Google Analytics are now Users.

Quality Assurance: the ever important practice of making sure things work. Where QA lacks the innovative experimentation and flashy creativity of development and design, or the leadership of project management, it makes up for in consistency, organization, and the incredibly rewarding feeling of knowing, with complete confidence, when the final product is ready for the client. For those of us who are detail oriented, obsessively methodized, and really good at thinking outside the box (or as I prefer to say, "coming up with ways to break things"), QA is the perfect role. (You know who you are.)

I recently went to a Philly Tech Week event that was hosted by The Marks Group. They discussed how technologies are constantly changing and it may be difficult for some people to keep up with them. Here are the trends and topics that were discussed by The Marks Group, many of which might prove to be vital for your company.

Jason

Apr
10,
2014
by Jason
The Heartbleed Bug struck the internet this week, but it was festering for two years before even being detected or reported. This is a major flaw, as Bruce Schneier put it, with its severity being an 11 out of 10. Read on to find out a bit more about it.
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