When it comes to lead generation, form submissions are arguably the most important part of the conversion process. Especially for a company that relies on leads to bring in new business, it is a digital marketing best practice to include at least static forms on all site pages, as easy access to forms is critical for increasing the number of viable leads brought in by a given website. 

Charlie

Jan
22,
2015
by Charlie

What a great time to be a part of Delphic - exciting new developments are in the books, and another year to look forward to awaits. Much of our success can be attributed to Sitecore, as it has given us so many things to be thankful for in 2014, but the one aspect I would like to focus on is Web Forms for Marketers 2.5.   

Chloe Yeung

Jan
20,
2015
by Chloe Yeung

Google launched Google My Business in June 2014 as a unifying way for local businesses of every size to easily manage their online presence. Google My Business is a central platform that combines the social aspect of Google+, the local maps presence of Google Places, reviews from customers, YouTube videos and more. This blog is the first in a series covering Google My Business features, pitfalls, fixes, etc. We'll laugh, we'll cry, we'll get angry. Thanks for coming on this beautiful journey with me. 

My current project sees me porting an existing, custom-built ASP.NET MVC website onto the Sitecore platform using Sitecore 7.5 and MVC 5. Porting existing sites into Sitecore is a pretty common experience for Sitecore developers, and one of the challenges it can bring is how to handle the existing CSS and JS files that are used in the custom-built site.  Since the port maintains the same design of the website, these assets remain relevant to the site being run on top of Sitecore. 

Lance Hollander

Jan
13,
2015
by Lance Hollander

I could get tied up for a month analyzing data from Delphic Digital's website alone. And let's not forget about the data sources - there can be thousands of them. Just take one look at the Marketing Technology Landscape by renowned tech blogger Scott Brinker: It's a software logo-wonderland (which we've posted in the hallway leading to our kitchen). It's no wonder, then, that many CMO's find themselves drowning in data.    

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