As the Interactive Agency of Record for Sunrise Senior Living, Delphic manages a robust marketing plan for the corporate entity as well as their U.S., U.K., and Canada websites.
Working closely with our Sunrise partners, our team combined technology with usability to create an online experience that served the needs of Sunrise’s two unique web audiences: seniors and adult child decision-makers. We’ve written about the process before, as the Sunrise project allowed so many of our team members to push the limits of our digital marketing practices.
Creating and launching a Responsive Design project of this scale was a huge investment of time and skills, and hinged on a strong client/agency relationship. We immediately grasped Sunrise’s commitment to serving seniors with dignity and implemented strategic design and functionality elements to ensure that philosophy carried through to the web experience – no matter what device our audience is using.
Naturally, we were thrilled to see an immediate bump in the KPIs after the responsive website launch; we knew we had given users a truly better experience when the numbers maintained these new levels. Launching that new design was the first step – we continue to evolve user experience through A/B and multivariate testing, using the data to ensure that every conversion opportunity is honed for maximum conversion potential.
We’re pleased that our digital marketing work for Sunrise Senior Living has most recently earned a 2014 Outstanding Web Site Award from the Web Marketing Association. The WMAs “recognize the people and organizations responsible for developing some of the most effective and best web sites on the Internet today” and there are some seriously big names that take home WMA Web Awards. We’re happy to have a Delphic client stand amongst websites we admire as browsers and professionals.
Tomorrow morning we’ll put our pants on one leg at a time and get back at it, monitoring, managing and executing the myriad elements that go on behind the scenes to bring viewers to the Sunrise Senior Living website. Because that’s why we’re really here every day at Delphic Digital.