• How Apple Applied Nielsen’s Heuristics to Improve the Emoji Experience

    Finding the right emoji in my iPhone is frustrating. Very. Frustrating. I know exactly which emoji I want to use, but I struggle to remember which icon it lives under in the emoji keyboard. In this post, I apply Nielsen’s Usability Heuristic of recognition rather than recall to Apple’s emoji keyboard and outline the stages of evolution of the improved emoji experience in iOS.