• work hack

    Productivity Hacks to Get the Most Out of Your Work Day

    We all have things to do, and most of the time, our computers and smartphones help us fulfill our duties faster and with fewer errors. Sometimes, however, technology gets in our way. Read on for some of the best browser extensions for tackling most of the issues you’re likely to face throughout the work day while maintaining your sanity and zen-like focus.

  • seo

    Local Pack Shrinkage: Recapping One of the Most Common Conversations at SMX East 2015

    In early August, Google made some significant changes to their local search listings (affectionately referred to as the “Local Pack”). You may have unknowingly experienced this firsthand if you performed a locally focused search recently (e.g., searched for the closest pizza place in your area). Whereas before Google would include seven relevant businesses in their listings, they’ve now modified it to show only three.

  • Data Jawn: Where Past, Present, and Future Collide

    On July 16 the first-ever Data Jawn conference took place in Philly, hosted by startup RJ Metrics at the Chemical Heritage Foundation in Philadelphia. The intention of Data Jawn was to bring together local data nerds to talk about the cool and innovative ways they’re using data. But what struck me most was how people have used data for centuries, and how important it’s been in shaping so many aspects of our lives.

  • ide

    An Introduction to Selenium IDE

    Manual testing is both powerful and highly reliable. However, sometimes manual testing can get repetitive and tedious. This is where test automation comes in. Test automation is essentially writing the tests so that they can run independently of the human tester. The results of the tests are then shown in IDE, informing the tester on […]

  • blog_brand

    How to Build Better Brand Awareness

    Last month, Delphic Digital attended the Technical.ly Philly’s Super Meetup in Queen’s Village. Beyond the free beer and ice cream, this was a great opportunity to learn more about the Philly tech community, from its well-established tech companies and financial companies to the many Meetup Groups and start-ups. Delphic Digital was represented full force, including […]

  • blog_hacker

    Hijacking, Stuffing, and Stacking – A Hacker’s Delight

    This blog was written in collaboration with Senior Marketing Manager, Cristie Setzer. Last year, the Interactive Advertising Bureau admitted that 36% of Web traffic was non-human traffic. In fact, some estimates claim that as much as 50% of Web traffic is fraudulent. Ad and traffic fraud can inflate your impressions, clicks, click-through rate, and pageviews […]

  • Let’s Do Mobile: Part 1

    Responsive. Mobilegeddon. Bid Adjustments. Mobile-Friendly. Click to Call. Cross-Device. Most advertisers understand that the mobile age is upon us, but many advertisers and marketers alike struggle to navigate the shift to mobile. Endless buzzwords, arbitrary stats, and budget limitations can make it seem impossible to tackle a mobile strategy. Where do I start? What return […]