• Have You Tested Your Audience Lately?

      Not all Internet users are alike – just watch your parents try to use your iPad. Or explain to your Grandmother why it’s a “mouse” and not a “chicken.” Or sit with your 3-year old niece as she shows you how to voice message with the iPhone 6 (woah!). It is clear that varying […]

  • Google My Business: Duplicate Locations

    Hi everyone, and welcome back to the GMB series with Chloe! If you missed the first post on Bulk Location Management, you can read it here. Google My Business is a great way to get your business found, and contains a wealth of information. Best of all, and worst of all, anybody can contribute. So what […]

  • Organize It!

    As a kid, I loved to sort the books in my bookshelf in alphabetical order based on the author’s last name. CDs and DVDs were also alphabetized. My clothes were always sorted by garment type, and then, by color. In my mind, everything had a system in which to be organized. As I got older, […]

  • How to Be an Active Listener with Your Clients

    Did you know that we listen to people at a rate of 125-250 words per minute, but think at a rate of 1,000-3,000 words per minute? We’re so busy thinking about the next thing we might want to mention, the next question on our brain, the twenty other items on our to-do list for the day […]

  • Website Users Tell the Best Stories

    “Do users tell stories through data?” may seem as outlandish a question as “Do Androids Dream of Electric Sheep?“. Yet, we know that users do indeed tell stories through data, whereas we can’t quite pinpoint the genre of farm animals dreamt up by androids (yet). In fact, here at Delphic, we’ve found that there is […]

  • QA For Lead Generation: Why Testing Your Forms Matters

    When it comes to lead generation, form submissions are arguably the most important part of the conversion process. Especially for a company that relies on leads to bring in new business, it is a digital marketing best practice to include at least static forms on all site pages, as easy access to forms is critical […]

  • Google My Business: Location Management

    Google launched Google My Business in June 2014 as a unifying way for local businesses of every size to easily manage their online presence. Google My Business is a central platform that combines the social aspect of Google+, the local maps presence of Google Places, reviews from customers, YouTube videos and more. This blog is […]

  • Drowning in Data? Not for Long.

    I could get tied up for a month analyzing data from Delphic Digital’s website alone. And let’s not forget about the data sources – there can be thousands of them. Just take one look at the Marketing Technology Landscape by renowned tech blogger Scott Brinker: It’s a software logo-wonderland (which we’ve posted in the hallway leading to […]

  • 6 Resolutions for Creating Reader-Friendly Content

    Come December 31st, 2015, I want to feel good about my accomplishments for the year. And you know what feels good? Clearly communicating my messages to friends and family, colleagues and clients. No, that might not be as fun as taking five weekend getaways, but it is more fun than giving up dessert or losing […]