• target

    The Bull’s-Eye Just Got Bigger for Targeted Ads

    With users providing vast amounts of data while using Google’s services, the company has slowly rolled out more specific ways to direct targeted ads to its users, while also being mindful of their privacy. Google’s most recent efforts comes to us as Customer Match, which allows advertisers to deliver personalized ads across devices when users are logged […]

  • blog_brand

    How to Build Better Brand Awareness

    Last month, Delphic Digital attended the Technical.ly Philly’s Super Meetup in Queen’s Village. Beyond the free beer and ice cream, this was a great opportunity to learn more about the Philly tech community, from its well-established tech companies and financial companies to the many Meetup Groups and start-ups. Delphic Digital was represented full force, including […]

  • blog_hacker

    Hijacking, Stuffing, and Stacking – A Hacker’s Delight

    This blog was written in collaboration with Senior Marketing Manager, Cristie Setzer. Last year, the Interactive Advertising Bureau admitted that 36% of Web traffic was non-human traffic. In fact, some estimates claim that as much as 50% of Web traffic is fraudulent. Ad and traffic fraud can inflate your impressions, clicks, click-through rate, and pageviews […]

  • blog_beast

    Taming the Beast that is Marketing Automation

    Here at Delphic, we’ve done quite a few Marketing Automation (MA) campaigns and have learned some things along the way. Whether you’re using MA tools like Eloqua, Marketo, Pardot, or Sitecore 8, it’s important to start with a solid plan, execute, and then iterate so you too can tame the Marketing Automation beast. Check out […]

  • Let’s Do Mobile: Part 1

    Responsive. Mobilegeddon. Bid Adjustments. Mobile-Friendly. Click to Call. Cross-Device. Most advertisers understand that the mobile age is upon us, but many advertisers and marketers alike struggle to navigate the shift to mobile. Endless buzzwords, arbitrary stats, and budget limitations can make it seem impossible to tackle a mobile strategy. Where do I start? What return […]

  • Delphic Digital Becomes Google Analytics Certified Partner (GACP)

    March 25, 2015 – PHILADELPHIA, PA — Delphic Digital, a Philadelphia based digital agency, announces that it has entered a strategic partnership with Google as a Google Analytics Certified Partner (GACP). The Google Analytics Certified Partner Program is a highly qualified global network comprised of a select number of companies specializing in Google Analytics, the […]