• Popular Halloween Costumes Visualized: Dethroning the Princess

    If you’re anything like me (or the rest of the Delphic Digital team), October 31st is a date you look forward to every year. And like clockwork, each year it’s hard to ignore the mass of people dressing up as as their favorite character or trending pop culture icon. With Halloween spending reaching an all time high this year at $8.4B, Delphic set out to investigate exactly how much pop culture influences Halloween costume popularity?