You have a Facebook fan page, you tweet with ferocity, your blog has loyal visitors…now what? How do you measure all of your online (non-website) activities? With social media ever present in 2010, this post discusses the most popular social media monitoring tools organized by the main three options: plug-ins for your existing analytics package, free social media tools, and paid social media monitoring companies.
Option 1: Beef up existing Analytics package
Social Media Metrics Plugin: Social Media Metrics is a plugin to be used with Google Analytics, providing information on Diggs, stumbles, delicious bookmarks, and more for each individual page. According to Mashable, “Be aware – it’s not perfect.”
Set up specific campaigns and events for social media: Most analytics software has custom campaigns to make it easy to track specific events. You can track a specific Twitter traffic campaign or DiggBar URL with campaigns.
Set up reports: To get specific information on social media, have traffic stats from top social media websites (i.e. Digg (Digg), Facebook (Facebook), Twitter, etc.) emailed to you so you can see it all in one place. If you are tracking specific phrases, you can also set up Google Alerts.
Google Analytics and Feedburner are essential, free tools to help analyze your company’s blog traffic, subscriber count, keyword optimization and additional trends.
Option 2: Free Social Media Metrics Tools
Bit.ly: When you use a URL shortener, it’s always a smart idea to use one that has analytics information, like Bit.ly (bit.ly). This will track information like number of clicks, traffic sources, and even at what time clicks occur.
PostRank: Formerly known as AideRSS, PostRank provides detailed information on Tweets, stumbles, diggs, and FriendFeed all in one place. It’s best for blogs and websites with a lot of content.
Scoopler: Aggregator that organizes content being shared on the internet as it happens via blogs and major social networks. Think of it like eye-witness reports of breaking news, photos and videos from big events, and links to the hottest memes of the day.
SocialToo: Creates surveys and tracks social media stats. It also will also notifying you of your new follows and unfollows on Twitter. According to ReadWriteWeb, they will soon be providing a related API for Twitter, Facebook, and FriendFeed to integrate, retrieve, and provide further statistics for each user’s Facebook profile.
Xinureturns: Provides an overview of your website presence on popular search engines and social networks. The reports are filled with listings on Technorati, Google, Diggs, and links back to your website.
Option 3: Paid Social Media Monitoring Packages
Radian 6: Radian6 provides you with a tool for listening to and engaging with conversations across blogs, Twitter, Facebook, LinkedIn, images, forums and other social media types.Radian 6 was created for ad agencies and is a robust tool with a high price tag. But it’s also one of the most intuitive and easiest to use with customization capabilities. They provide real-time data on several dashboard widgets. And now they started to integrate data from WebTrends, Salesforce, and other analytics and CRM solutions – so it really allows the solution to expand with the marketplace.
Viralheat: Viralheat, the affordable social media measurement product that scours social video sites including YouTube, Hulu and Vimeo; blogs; websites; and Twitter to deliver real-time results of consumer generated content on these sites. See a great article on Techcrunch: http://techcrunch.com/2009/10/20/social-media-tracking-platform-viralheat-upgrades-analytics-becomes-location-aware/
ScoutLab: Scout Labs is a self-serve, web-based tool priced for small to mid-sized business and brands. Comparison of Scout Labs and Radian 6: http://www.socialmediaexplorer.com/2009/04/13/social-media-monitoring-grudge-match-radian6-vs-scout-labs/ Conclusion : If you’re a small business or on a tight budget, Scout Labs is well worth the investment. If you have a little bit more money to spend and want to see a more powerful tool put to use for your brand, Radian6 might be a better fit. But both are infinitely useful and worth the time and money.
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