“Senior Citizens are using social media”, I argued. Over fairly bad pizza, I got an eyeroll, and we went back to the office. I sat down to do my quick post lunch ramp-up for work and looked at CNN, who just happended to have an article about senior citizens adopting social media. As it turns out, Facebook is for Grandma too…
The article located here discussed seniors getting involved with Facebook specifically. Those numbers are based on a Pew Internet & American Life Project’s December 2008 survey.
While that doesn’t sound like a game-change, if you look at the last 6 months alone, it is phenomenal. More importantly, consider the last two weeks that saw Oprah begin tweeting (using Twitter.com). That’s fairly important when you consider that Oprah’s largest demographic is…women that are 55 and older.
In fact, an article from MSNBC about the upcoming elections stated, “…3.7 million people age 55 and older watch Oprah, and 2.7 million of these individuals are women. Eleven percent of all older black women watch Oprah, and 7% of all older white women watch the show everyday.” I will be keeping my eye on Twitter, but given Oprah’s endorsement and use targeting that demographic, I can’t help but think we are going to see large strides.
Needless to say, I won’t be paying for the next lunch out. But I will be engaging seniors on behalf of clients. Will you?