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Delphic Digital Names Sasha Pfandt as Vice President of Technology
Delphic Digital, a Philadelphia-based digital agency, today announced Sasha Pfandt as its Vice President of Technology.
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Tableau Software Named Leader in the Gartner Magic Quadrant
For the fifth consecutive year, Tableau Software was named a leader in the Gartner Magic Quadrant for Business Intelligence and Analytics Platforms.
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Exploring Google Analytics’ New User Interface
You know that feeling when you first open an app or website and realize it’s been updated? For the optimist, it feels like a new movie in a series came out. For the pessimist, it feels like someone renamed every one of the contacts in their phone book. We learned which person we are earlier this month when Google Analytics rolled out its new user interface to our accounts.
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Love By the Numbers: Valentine’s Day Spending in 2017
This year planned spending for the Valentine holiday in America has reached an all time high. Check out our data visualization below for this year’s highlights and get ready to spend some big bucks on your sweetheart (even if that is your dog, we won’t judge)!
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Delphie Spotlight: Optimizing Marketing Technology and Growing the Media Team with VP of Marketing, Kevin Hanley
In this new series, we’re illuminating open roles by going beyond the bullet points and chatting with Delphies about new opportunities on their teams. For our first spotlight, we sat down with VP of Marketing, Kevin Hanley, to talk about his experience at Delphic, the growth of the marketing team, and our new Director of Media role.
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How Apple Applied Nielsen’s Heuristics to Improve the Emoji Experience
Finding the right emoji in my iPhone is frustrating. Very. Frustrating. I know exactly which emoji I want to use, but I struggle to remember which icon it lives under in the emoji keyboard. In this post, I apply Nielsen’s Usability Heuristic of recognition rather than recall to Apple’s emoji keyboard and outline the stages of evolution of the improved emoji experience in iOS.
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Hiring for Grit in the Millennial Market
In a recent Forbes.com article, Talent Acquisition Manager, Beth Perkins shared that a rare trait amongst many Millennial candidates is the agility to shift gears when things aren’t working and the grit to stick things out when it gets tough. In this deep dive interview, we to dig a little deeper into how Millennial candidates can break free of negative stereotypes and successfully navigate the job hunt.
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The Marketer’s Guide to RegEx
You know that feeling when you find out something that could have saved you time and your head just slouches forward? That was the moment I had when learning that RegEx is not as scary as it looks and is really very relevant, effective, and time saving for analysts and marketers.
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More is More with Expanded Text Ads
After months of anticipation, Google has finally given a clear answer; Expanded Text Ads are ‘‘official’’ and here for the long haul.
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In the News: Delphic On Creating the Best Digital Experience
What’s the best strategy for creating a memorable digital experience? Vice President of Marketing, Kevin Hanley, shared his simple strategy with NGData.com.
