Valentine’s Day. Whether you love it or hate it, you can’t escape the cheesy hallmark cards, heart-shaped chocolates, or sappy love stories if you tried – especially this year as planned spending for the holiday in America has reached an all time high at $18.2 billion dollars!
For the past 10 years, the National Retail Federation (NRF
) has conducted a Valentine’s Day survey
to investigate how the average American celebrates the day of love, from what they buy to who they are buying for (and of course, how much they are spending in the process).
Check out our data visualizations below for this year’s highlights and get ready to spend some big bucks on your sweetheart (even if that is your dog, we won’t judge)!