What’s the best strategy for creating a memorable digital experience?
NGData.com curated a variety of tactics from 32 digital marketing experts spanning dozens of industries, and Kevin Hanley, Vice President of Marketing at Delphic Digital, was one of them. He confidently stated that the answer is actually pretty simple:
“First, begin by being empathetic to your users and their online journey, then start SIMPLE! The true sign of a successful strategy is speaking to the right person (segment), at the right time (technology), and with the right message (content). Use technology and data (such as personalization) to remind your customers how great they are, and how lucky you are to be communicating with them.”
Read the full article on NGData.com.