How Do I Use HARO for Link Building

What is HARO?

HARO stands for “Help A Reporter Out”. It’s a service that allows journalists to get in touch with sources, and vice versa. In your case, you’ll sign up as a source. Depending on the frequency you choose, you get a certain number of emails a day/week full of leads for stories. The free plan I’m on sends me 3 emails a day.

Each email will have two parts (aside from the ad): The index and the individual stories. The index looks like this:

And an individual lead for a story looks like this:

Who should use HARO?

If you have any expertise in any area, this is for you! It’s a great way for you & your company to not only get exposure, but also links. If they choose your response to use in their story, you’ll almost always get a link (as long as it’s online & not offline).

How to start using HARO today

First you need to go to to signup. Start with their free plan. During the signup process you’ll have to choose the area of expertise you’re in; for me, since I’m an entrepreneur & digital marketer, I signed up for “Business & Finance”.

Once you start getting emails, choose the stories you think you can contribute to in a meaningful way, and respond to the email given (one will be associated with each). Here are some tips when responding:

Remember, only choose ones that are both relevant and ones that you can offer meaningful advice/insight to! If they ask you to hop on the phone, then it won’t be hard to see right through you if you don’t know what you’re talking about.

  • Do exactly as they say in the response. Read it twice if you have to. Some will ask for one to two sentences, and if you give more, they’ll ignore you.
  • If you don’t meet the requirements, don’t bother, unless you think you have a very unique perspective. For example, there was a story about students getting the most out of computer science degrees, but were only asking for employers. Since I was struggling with this issue myself as a college student, I responded, and they accepted my insight.
  • Stand out. You’re probably one of twenty or thirty responses. Why will they choose yours?
  • Continue the relationships post-response. I’ve gotten to know a couple prominent journalists because I didn’t want things to end right after the story.
About the Author
Jon Cooper is the owner of and is well-known in the SEO community for his skills in link building and blogging. Jon also offers an excellent link building course that comes highly recommended.
How Do I Use HARO for Link Building is part of the How Do I Series of short tutorials and guides for marketers and coders. If you’d like to contribute to the series, please contact Chris Countey on Twitter or via email
« Prev Article
Next Article »