Google Analytics Individual Certification: The Why and the How

A quick reference guide for passing the GAIQ Test

Why We Get the GAIQ Certification:

Google Analytics Qualified IndividualThe data we collect through Google Analytics is pure gold for making marketing decisions and we want you to know we’re serious about it. The GAIQ certification is Google’s way of giving us “proof of proficiency in Google Analytics.” Although our proof is in the pudding, this is like the cherry on top of the pudding. Are cherries good on pudding? Yes, I think they are [pause for pudding break]. Anyway, it’s also our way of making sure we’re constantly learning and up to date on the ever changing world of Google Analytics. This is such a powerful tool and we want to make sure we’re leveraging it to full capacity.


So What’s The GAIQ Test All About?

The GAIQ test is made up of 70 multiple choice and true or false questions. You have 90 minutes to complete the test, but you may pause it and return to it later. This is an open-book test so make sure you have all your resources handy when you press “begin test.” But don’t let the open-book style fool you! You MUST have a good understanding of real life application of Google Analytics to pass this test. You will not be able to simply Google all the questions to get the answers (come on, you know God, errrr uhmm, I mean Google, is too smart for that).

How Should You Study?

There are a ton of resources out there to help you prepare for the GAIQ. Here are the ones I found most helpful:

  • Start with the Google Analytics Academy. This is where I spent the majority of my time. I watched each and every video 2 or 3 times and would frequently pause to follow along with my Google Analytics account and jot down notes.
  • Read through Blastam’s Google Analytics Reference Guide. You’re going to want to keep this one open while you’re taking the test. Ctrl+F will be quite useful here.
  • Google Analytics Test is a free site (not associated with Google) that provides questions based on subject categories of your choice. This allows you to focus on the areas where you feel you need the most help.
  • Your Google Analytics Account now provides an Education center. At the top of each report is a little graduation cap that you can click on to open videos and explanations of what you’re looking at.

What “Open-Books” Should You Have Handy?

In addition to the four sources above, these guys will be helpful to have open while taking the test:

Good Luck!

Studying for the GAIQ Test is a great way to jump start your knowledge in Google Analytics or revamp a GA veteran’s skills. If you have any questions as you’re going through your studying regime, please reach out to me in the comment section below! Good luck!

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