Going Mobile: Websites vs. Apps, and What's the Difference?

A recent presentation from the Thrive Arts Conference 2012  is called, “Going Mobile: Websites vs. Apps, and What’s the Difference?” In this presentation we review the pros and cons of app versus browser based mobile experiences (as well as a few alternatives). We explore factors to consider when determining your mobile design strategy from target audience, to budget, intended purpose, features, and more. Check it out and let us know your thoughts in the comments.

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