The Communicator Awards celebrate big ideas that make a lasting impact. We’re thrilled that Delphic’s work for SunriseSeniorLiving.com was recognized by the Communicator Awards with a 2014 Silver Communicator Award in the Real Estate and Visual Appeal categories.
You may have read about what went into the responsive technology and digital strategy that we used to build the new website for Sunrise Senior Living, but none of that would have been possible without first considering the message and intent. The project couldn’t even kick off before we had a clear understanding of what Sunrise Senior Living wanted to communicate to website visitors.
Strategy, medium, and technology are just funnels for that information. They are visually appealing and UX-friendly funnels, without a doubt, but they were definitely created with intent.
So it’s with great honor that we received word from the Academy of Visual & Interactive Arts that our Sunrise Senior Living project was recognized for its success in communication. The Sunrise case study numbers don’t lie, and it’s clear that Sunrise visitors responded positively to the new design, and improved user experience, which stemmed from how we organized and presented the content. All of our hard work that we poured into research, analysis, testing, and creative paid off in a beautiful website that the client and their users both benefitted from.