Delphic Spotlight – Meet Our Newest Additions

Introducing the dynamic duo of Isheeta Shah and Priti Patel, our two newest additions to the Delphic Digital Client Services Team. Both Ish and Priti are all-star level candidates, and we are extremely excited to have them join us, and look forward to their contributions to maintaining the top level service our clients have come to expect from Delphic, and delivering the initiatives that drive results for our clients’ businesses.

Isheeta Shah

Position

Sr. Project Manager

Position Description

As  Sr. Project Manager, Ish is ultimately responsible for managing large-scale, interactive projects from conception and design to development and implementation. Sr. Project Managers are ready to efficiently plan and prioritize all deliverables and resources working across multiple projects and can consistently manage client expectations, schedules, budgets, assets, and scopes-therefore, organization and an attention to detail is essential. More than anything, the Sr. PM leads their teams to create the great work Delphic is known for while building positive professional relationships with clients and associates.

Work History Snapshot

Ish began her career at IMPAQT, a search marketing agency located in Pittsburgh. She managed the SEO and SEM efforts for a variety of accounts, including HSBC, Best Western, and EDMC. From there, she relocated to Washington DC and joined the Interactive department of LMO Advertising, a full-service traditional agency. For the first couple years of her five year stint at LMO, Ish again managed SEM efforts for multiple clients, such as Avis Budget Car Rental Group and the National Guard. However, she then transitioned into a Project Management role, and became the lead PM on the Air National Guard account. She managed all of the digital initiatives for the ANG, including multiple redesigns of their public facing site, development of a back-end portal to aid in recruiting, creation of social media presences, and management of ongoing email campaigns. In 2013, Ish made the switch from the Marketing world to IT, and joined Function1, a portal services company based in Washington DC. While there, she was a Project Manager handling the AHRQ client, a division of HHS. She worked at Function1 for about a year, and then made the move to Philadelphia and came on board at Delphic Digital!     

College/University

Ish, who grew up in Central PA, attended Penn State University from 2002 – 2006 (We Are!). She graduated with a B.A. in Telecommunications and a Minor in Information Sciences and Technology.

Facts You Won’t Find on Facebook

Ish, an Army brat, was born in Germany, and lived on bases in Alabama and Utah, before her family moved to central PA in 1990. She enjoys reading, biking, cooking, going to concerts, and quoting Seinfeld and Arrested Development. As a recent transplant to Philadelphia, Ish has been enjoying exploring the city and trying all of the amazing food. Her favorite restaurant so far is Las Bugambilias in Headhouse Row, but new suggestions on places to try are always welcome!


Priti Patel

Position

Account Manager

Position Description

Account Managers are essential figures in delivering and managing complex client engagements. They have extensive experience leading and structuring multi-faceted engagements with parallel work streams-spanning design, development, social engagements, media, and marketing. An Account Manager has the ability to focus on goals and solutions both large and small. Working with a team of our incredibly talented Digital Marketing Consultants, Developers, UX/UI & Designers, the Account Manager becomes the focal point for client leadership while still keeping up-to-date on daily engagement activities. Account Managers are prepared to meet deliverable requirements, assess change and risk management, and frequently oversee a number of clients within their assigned portfolio.

Work History Snapshot

Priti began her career in Account Management in Dallas, TX at a large, full-service agency. She mainly worked on a digital AOR account and helped manage a $2MM+ yearly budget for Dave & Buster’s. She was involved in a number of projects including a large website redesign initiative, robust email programs with data integration and content customization, paid search and digital media campaigns. She also managed social, digital and traditional projects for clients such as Applebee’s and Maggiano’s. Priti worked on all of the components for each project, ranging from strategy and planning to creative, execution and project management.  After a few years in Dallas, she found herself transplanted to the greater Philadelphia area. In 2013, she held a position as an Account Manager at a traditional full-service shop in Conshohocken, PA. Priti continued to develop her skills by gaining traditional, branding experience and managed digital projects such as website redesigns, display, and paid search campaigns.

College/University

Growing up in Orlando, FL, Priti made the natural choice to attend the University of Florida. She graduated with her B.S. in Advertising and a Minor in Business Administration.

Facts You Won’t Find on Facebook

Priti was actually born in Canada, but her family decided they needed a change in weather and relocated all the way down to Orlando, FL. She enjoys yoga, reading, and has a goal to visit all of the continents. Except Antarctica, you can’t expect a Floridian to want to travel there.

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