Delphic Sage Web Analytics White Paper

Delphic Sage launches our latest white paper this week – Demystifying Web Analytics.

Analytics represents a wide range of disciplines and methodologies. The focus of this white paper is on using web analytics to grow your business with commonly available packaged applications such as Google Analytics or Web Trends. The specific portion of web analytics that we will dive into will be mostly focused toward on-site analytics – referring to the measurement of events on your site, rather than measuring off-site metrics such as buzz, share of voice, or visibility.

Demystifying web analytics

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