Creating a Personalized Digital Experience for American Standard Brands
Philadelphia, PA – March 13, 2017 – Delphic Digital, a Philadelphia-based digital agency, today announced that it is the recipient of the Sitecore North America Experience Award for Best Use of Real-Time Engagement, for their partnership with American Standard Brands.
Organized by Sitecore, the global leader in customer experience management software, the Experience Awards is an annual international competition honoring Sitecore customers and their partners. Winners are selected in several categories within each region based on how they are using Sitecore to create incredible user experiences that feel personal to every customer and create a powerful and comprehensive brand halo that delivers real business results.
American Standard, a division of LIXIL Americas, wanted to deliver a more relevant shopping experience to their professional customer base. Working with Sitecore partner Delphic Digital, American Standard Brands set out to develop a completely re-branded and personalized digital experience. The solution was merging the existing pro sites with the new consumer site, to create one branded experience for every audience. From plumbers, to architects, to wholesalers, and to consumers, Sitecore’s personalization-engine enabled the site to have various custom profiles.
“We’re thrilled to be honored as a Sitecore Experience Award winner,” said Mark Patten, Managing Partner at Delphic Digital. “For American Standard Brands, Sitecore was the ideal platform to streamline the internal process of managing different marketing messages, as well as allowing us to focus on personalizing the website for different personas.”
“We’re an agency that’s focused on creating memorable experiences that are aligned with the customer’s digital journey, said Lance Hollander, Managing Partner at Delphic Digital, “We’re excited to see the recognition of our work with an iconic brand such as American Standard.”
To learn more about this project, visit: www.delphicdigital.com/work/american-standard.
About the Sitecore Experience Awards
The Sitecore Experience Awards is an international competition held on an annual basis. Winners are selected in several categories within each region. The nominations list is based on input from partners, customers, the press, analysts, and colleagues. Nominees are asked to submit an application outlining how they are using Sitecore to generate amazing experiences that feel personal to every customer and create a powerful brand halo across every channel that delivers real business results. Winners demonstrate creativity in presentation, integration with rich data sources and applications, an ability to educate, inform and motivate to action, and a compelling overall user experience. Visit www.sitecore.net/Sitecore-experience-awards to learn more about the awards and how to enter.
About Delphic Digital
At Delphic Digital, we fuse design, storytelling, and analytics to create beautifully effective digital marketing strategies and enjoyable experiences to help our clients grow. We are committed to delivering bold ideas and deep, actionable insights to achieve meaningful and measurable results. Delphic Digital is a Sitecore Gold Partner and repeatedly named one of the fastest-growing businesses in Philadelphia. To learn more about Delphic Digital, visit www.delphicdigital.com.
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