Delphic Bookmarks: Digital Marketing Content We Loved | September 6 – 11

Happy Friday! We’re sad to see summer go, but fall is officially here, which means pumpkin beer and football at Delphic. Here are a few interesting articles to celebrate the new season.

So Long Keyword Tool

Google’s Keyword Tool is no more. Instead, they’ve released Google Keyword Planner, a research tool that is skewed to support PPC advertisers rather than SEOs. Read on to learn about the pros and cons of this new tool. For those who aren’t ready for the big change, this article also provides some great alternatives that are comparable to Google’s Keyword Tool.

http://moz.com/blog/keyword-volume-tools

Instagram Ads are Coming

Ads and sponsored posts can be seen as distractions from the content users really want to see. Instagram is planning to launch paid ads next year. How can they implement ads without crowding our already busy feeds? Continue reading to find out about Instagram’s plans and what a potential ad might look like.

http://marketingland.com/instagram-seeks-to-learn-from-facebooks-ad-missteps-58433

Google Ranking Factor Importance

Moz conducted a survey of 128 SEO experts on what they believe are the most important ranking factors in Google’s algorithm. Domain-Level Link Authority came out on top and keyword-based domain names continue to decrease in perceived impact to site rank. See how the other metrics stacked up.

http://moz.com/blog/weighting-the-clusters-of-ranking-factors-in-google-analytics-whiteboard-friday

New iPhones!

The highly anticipated Apple iPhone Event happened on Tuesday where we learned about two separate iPhone models, iOS 7 and free apps. These articles have everything you need to know about the event and capabilities of the new iPhone 5S and 5C. Can’t decide? Check out the second article for a side-by-side comparison.

http://mashable.com/2013/09/10/apple-iphone-event-recap/

http://mashable.com/2013/09/11/iphone-5s-iphone-5c-comparison/

For previous digital marketing content we loved, travel back to August 5 – 9.

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