Delphic Bookmarks: Digital Marketing Content We Loved | June 28 – July 5

50 Tools to Jumpstart Your Content Marketing Efforts

http://blog.kissmetrics.com/50-content-marketing-tools/

Many thanks to KISSmetrics for laying out a handy dandy tool list to help aid the often tedious content marketing battle. Each resource given adds a different piece to the puzzle, ultimately giving you awesome content worth sharing. Some of my favorites mentioned? Inbound.org, Buffer and Pinterest!

5 Design Principles To Instantly Boost The Conversion Rate Of Your Website

http://visualwebsiteoptimizer.com/split-testing-blog/design-principles-increase-conversions/

This article nailed it! As marketers collaborating with designers, we need to come up with a “design that sells.” After reading these 5 design principles, I was blown away by how true they really are in helping us reach our conversion goals. My favorite is the Think Eye Tracking example in design principle number 3, “Let Directional Cues Point to Your Call-to-Action.” You’ll see why.

The Right Keyword Data for the Right Job

http://moz.com/blog/the-right-keyword-data-for-the-right-job

The devil is in the data? An interesting way of putting it, but in this article, the author is right. Read on to find out which keyword data sets help us the most in getting useful keyword data, and how they differ.

 

For previous digital marketing content we loved, travel back to May 3rd – 10th.

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