When creating a website, it is important to plan for content entry during a new site launch or redesign. There are many risk factors associated with poor content planning including timeline slippage that could delay a site launch, scope changes, or result in inconsistent look/feel of site. In this episode of Ask A Sage, we focus on how to mitigate risk by providing content planning tips and advise when launching a website.
There are several important tips & tools to properly prepare for website launch especially in regards to content planning. Plan ahead, utilize content mapping diagram or sitemaps, create a timeline, optimize for web, consolidate where necessary and don’t forget about SEO best practices.