Choosing a Website Design Company – 32 Questions To Ask

Before you start your search for a website design company, be sure to take the time to do some self discovery. Outline the reasons for the project, its desired goals as well as a high level list of requirements. Understanding your own needs from get go will enable you prioritize the points below so you can get the best fit.  

Type of Agency

  • Do I need a boutique, specialty or a large full-service agency?
  • Do I need the firm to have industry expertise (financial services, healthcare, etc.)?
  • Does my web site serve a specific purpose (eCommerce, Community, etc, etc.)?
  • Do I have offline marketing activities that need to be considered?
  • Do I need access to a broad set of skills?
  • Can they meet with me face to face when warranted?

Website Design Portfolio  

  • Can you provide relevant design examples?
  • Are the sites actually in use?
  • Can I see the attention to detail?
  • Does the design carry onto the underneath pages?
  • Did the agency adapt their style to the business?

Experience of the Website Design Company

  • How long have they been in business?
  • How many clients do they have? 
  • Do they have experience in relevant Content Management System?
  • Can I speak to at least three current references?


  • What are the backgrounds of the team members?
  • What type of tools do you use?
  • Do you specialize in any particular technologies?
  • Do I have branding and visual design guidelines to provide the agency?

The Website Design Team

  • What people from my organization need to be part of the process? 
  • What roles will make up the agency team and what are there responsibilities?
  • Will I have a central point of contact? 


  • Does the agency have a documented process?
  • Can I see sample deliverables?
  • How many design comps are included?
  • How does the revision process work?
  • Is training included?
  • Do I need usability testing, and if so, at what level? 

Website Design Pricing

  • What budget parameters have been set?
  • What is the structure of pricing (fixed fee, hourly, etc.)?
  • Are there ongoing fees involved?
  • What kind of support do I need moving forward (maintenance, online marketing, etc.)?

Got any good ones I missed? Please drop us a line in the comments section below. 


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