In my first post about my experience at the Digital Analytics Hub Conference, we covered the event’s unique discussion format of “conversations, not lectures.” The overall theme of stimulating thinking and encouraging an open, honest dialogue among attendees was one of my favorite aspects of the conference. In this post, I recap key takeaways from a few sessions I attended.
In Parts 1 and 2 of our 3-part series “Digital Media Simplified,” we guided you through understanding the vast data and technology available and what you can do with it. In the closing installment of the series, we break down the final, and perhaps most important, key ability: How to differentiate what will make your brand stand out from the noise.
Cross-device attribution can be a perplexing Rubik’s-cube-like issue. Understanding customer’s behavior is challenging enough, but add in multiple devices per visitor across multiple channels and you got yourself a complicated puzzle where all of the pieces must be brought into exact alignment.
In Part 1 of our 3 part blog series, “Digital Media Simplified: Understanding the Data”, we explained the vast number of data options available to businesses and how to use that data to target the right users. In this next part of our series, we will break down the 2nd key ability: Making Better Decisions Using Better Technology.
Imagine attending a conference with 100+ of the best minds in your field, hosted in one of the most beautiful settings on the planet with honest sharing, impactful learning, superb food, lots of fun, and even whiskey tasting.
This was the awesome experience I had last week attending the Digital Analytics Hub conference in Monterey, CA.
With an array of features and settings, even the most skilled analyst is bound to overlook something that could provide additional value. That is why we at Delphic conduct comprehensive Analytics Audits for our clients, in order to identify over 50 potential issues or missed opportunities within their accounts. Read on for the 5 most common mistakes we have encountered, why you should care, and tips on how to correct them.
When we think about trying to simplify the infinite directions you could go with a digital media strategy, we break it down into 3 key abilities. If you break each of these abilities down to make even one decision guided by your objectives and goals, then you are making progress. In the first of a three part series we deconstruct each key ability, starting with understanding the data.
For years, those of us that work in Google Analytics have been clamoring for a demo to share with clients. Ideally, this mockup would be populated with realistic dummy data, rich insights, multiple features, etc. We’ve been waiting, and now, the wait is over.
It’s tough to do great digital marketing work without understanding it, which is why you’ll find us constantly asking ourselves (and our clients), “Is this the best experience for the user? Are we speaking to them like they expect to be spoken to? Is this about us…or you – the user?”
It’s always a great feeling when these efforts are recognized outside of our Delphic universe, which is why we couldn’t be happier to announce that we’ve won the 2016 Sitecore North America Contextual Intelligence Award for our work with Sunrise Senior Living on the Care Questionnaire!
Google doesn’t shy away from a big change, for better or worse. As paid search managers, we are required to stay on our toes so we’re not scrambling to keep up with ever changing Adwords pipeline. Once again, Google is rolling out some new updates that will change the way we do business in the paid search world, coming to you “sometime later this year” (in classic Google style).