For the fifth consecutive year, Tableau Software was named a leader in the Gartner Magic Quadrant for Business Intelligence and Analytics Platforms.
Strategy & Marketing
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Exploring Google Analytics’ New User Interface
You know that feeling when you first open an app or website and realize it’s been updated? For the optimist, it feels like a new movie in a series came out. For the pessimist, it feels like someone renamed every one of the contacts in their phone book. We learned which person we are earlier this month when Google Analytics rolled out its new user interface to our accounts.
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Love By the Numbers: Valentine’s Day Spending in 2017
This year planned spending for the Valentine holiday in America has reached an all time high. Check out our data visualization below for this year’s highlights and get ready to spend some big bucks on your sweetheart (even if that is your dog, we won’t judge)!
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The Marketer’s Guide to RegEx
You know that feeling when you find out something that could have saved you time and your head just slouches forward? That was the moment I had when learning that RegEx is not as scary as it looks and is really very relevant, effective, and time saving for analysts and marketers.
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More is More with Expanded Text Ads
After months of anticipation, Google has finally given a clear answer; Expanded Text Ads are ‘‘official’’ and here for the long haul.
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In the News: Delphic On Creating the Best Digital Experience
What’s the best strategy for creating a memorable digital experience? Vice President of Marketing, Kevin Hanley, shared his simple strategy with NGData.com.
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Trending Toys for the 2016 Holiday Season
As the holidays get closer and holiday shopping reaches its peak, it can become hard to choose the right gift for everyone on your list. Luckily for us, eBay has given users a look into their real time data of the most popular electronics, fashion items, and toys across the country. Using this data, we’ve created an interactive map to help the holiday-crazed shopper pick out the perfect toy for every child in their life!
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Tableau Conference 2016 Recap
As a first-time attendee and stereotypical millennial, it was absolutely thrilling to attend a conference in Austin, Texas focused on all things Tableau software and adhering to the principals of “work hard, play hard.” Tableau has a tradition of putting on an exceptional show. If you haven’t attended this conference before, allow me to walk you through what makes it so special and worth your effort to attend next year’s conference in Las Vegas.
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Tableau Conference 2016 – A Newbie’s First Day
Yesterday was my first day, of my first conference, ever. What a conference to start with! This week, I’m in Austin, Texas for Tableau Conference 2016, which has the most attendees the data-visualization company has ever seen and a Costco-sized bag of announcements. In this post, I briefly touch on those announcements so far and my experience at this huge event.
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Popular Halloween Costumes Visualized: Dethroning the Princess
If you’re anything like me (or the rest of the Delphic Digital team), October 31st is a date you look forward to every year. And like clockwork, each year it’s hard to ignore the mass of people dressing up as as their favorite character or trending pop culture icon. With Halloween spending reaching an all time high this year at $8.4B, Delphic set out to investigate exactly how much pop culture influences Halloween costume popularity?