Back to School with Sitecore

Here at Delphic, we are big on learning. Whether it’s working through challenging projects or getting a new Delphie started on their Google Analytics certification, there’s always something new to learn.

When it comes to Sitecore, we’re always learning and improving on a company-wide level, which is why we are so excited that they’ve launched Sitecore Summer School. This series of webinars is a great introduction for anyone new to Sitecore or looking for new ways to integrate some of Sitecore’s unique offerings into their marketing technology stack.

Below is a list of our top picks from the wide range of courses, with a focus on xDB, personalization, customer experience, and more of our favorite topics.

Keeping marketing relevant in the age of the customer
Thomas Husson, Vice President and Principal Analyst, Forrester, Forrester
As marketers, today, we face more challenges and higher business demands than ever before. Our reality is “do more with less, using new technologies”. No small feat, indeed.
To succeed, we have to rethink our marketing and do away with the hurdles that hold us back. As marketers, we must demand – and deliver – more transformation.

Customer Journey how to start? Learn, create & optimize!
Fabienne Heiles, Account Manager, Sitecore, Sitecore
How can Sitecore help you by providing the most complete and detailed views on your customer’s behaviours? How can your digital strategy be translated into real actions on your digital channels by setting up the first customer journey flows in Sitecore. Learn, test and optimize the steps to a successful customer experience.

What is digital personalization and why should I care
Chris Nash, Business Optimization Consultant, Sitecore
Learn how highly relevant content and personalised digital experiences can delight audiences, build loyalty and drive revenue

A pragmatic approach for using personas in context marketing
Jeroen Huizinga, Digital Consultant, True Intent, True Intent
Using persona’s to profile your website visitors and serving them relevant content based on these personas is something a lot of companies are struggling with. Everyone understands the principles, but how do personas actually transform over to your website, and moreover what does using content profiling actually mean for your organization? Personas are one aspect of profiling content and it may make more sense to use different techniques to get a better understanding of how your visitors are using your content and serve them relevant content based on their behaviour. During this webinar we will go into the ideas behind content profiling and we will be showing you how to setup your personas with your Sitecore environment. All of it illustrated with real customer cases.

Satisfy the mobile mind shift with context marketing
Ted Schadler, Analyst, Forrester Research
Mobile customers interact differently—is your brand prepared? Hear Forrester Analyst Ted Schadler discuss what the mobile mind shift means for consumer expectations and business opportunities.

Personalize from the very first click and gain both business results and customer insights
Kristian Duvald Friis, Digital Advisor, Valtech, Valtech
How is personalization to be considered a key digital marketing tool today?

– Increase lead generation & sales
– Enhancing digital services
– Supporting customer services

Which data is often the most relevant for personalization?

– 1st, 2nd and 3rd party data
– From owned to external websites (w. FxM) to public data
– Introduction to Valtech’s Core Data model
– Case around Core Data collection

How to get started with personalization and gain insights?

– How to analyze for Quick Wins?
– How is the process of working with personalization?
– How can the data be used for not only optimizing the CX, but also to gain business insights?

Looking to take a deeper dive into the world of Sitecore? Visit our Sitecore Partner page for a look at Sitecore’s capabilities and let’s get the conversation started.

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