• Flexing Our Digital Chops with the Sitecore Experience Award

    It’s tough to do great digital marketing work without understanding it, which is why you’ll find us constantly asking ourselves (and our clients), “Is this the best experience for the user? Are we speaking to them like they expect to be spoken to? Is this about us…or you – the user?”

    It’s always a great feeling when these efforts are recognized outside of our Delphic universe, which is why we couldn’t be happier to announce that we’ve won the 2016 Sitecore North America Contextual Intelligence Award for our work with Sunrise Senior Living on the Care Questionnaire!

  • It’s Not About Us. It’s About You.

    Raise your hand if you’re a great digital marketer. Raise your hand if you know your audience. Keep them raised if you address your audience’s pain points and regularly provide solutions that ease them. Two days at the annual MarketingSherpa Summit made me question that “I’m the expert” feeling. And I’m very glad it did.

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    Taming the Beast that is Marketing Automation

    Here at Delphic, we’ve done quite a few Marketing Automation (MA) campaigns and have learned some things along the way. Whether you’re using MA tools like Eloqua, Marketo, Pardot, or Sitecore 8, it’s important to start with a solid plan, execute, and then iterate so you too can tame the Marketing Automation beast. Check out […]

  • Have You Tested Your Audience Lately?

      Not all Internet users are alike – just watch your parents try to use your iPad. Or explain to your Grandmother why it’s a “mouse” and not a “chicken.” Or sit with your 3-year old niece as she shows you how to voice message with the iPhone 6 (woah!). It is clear that varying […]

  • Web Marketing Association Honors Sunrise Senior Living Website

    As the Interactive Agency of Record for Sunrise Senior Living, Delphic manages a robust marketing plan for the corporate entity as well as their U.S., U.K., and Canada websites. Working closely with our Sunrise partners, our team combined technology with usability to create an online experience that served the needs of Sunrise’s two unique web […]

  • Does Birth Order Matter in Your Career?

    As the oldest in a family of four kids, I was not surprised when, during my very first performance review, my kindergarten teacher Mrs. Collette gave me mixed feedback. “You know your letters and are very imaginative, but you’re a bit bossy,” she told me. To which I replied, “Well, I’m the oldest sister, so […]

  • Simplify Your Digital Marketing Strategy

    We’ve all seen those powerpoint presentations – 70+ slides on your digital marketing strategy for the next year. We’ve all sat through those meetings – 4+ hours of a dry, dull, state-of-the-state review of where you’re at and where you’re going, with every data point, minute tactical detail, and unnecessary supporting graphic included. People tend […]

  • Persona Planning

    These days it’s all about content marketing, which is nothing new, really – it’s long been understood that quality content helps drive quality visitors and increase conversions. Great marketers are thinking beyond just content marketing to giving users different content based on their expressed interests on a website. This will increase the likelihood that they’ll […]

  • Sitecore Site of the Year Award: Take 2

    Delphic has done it again. For the second year running, we’ve been awarded Sitecore’s “Site of the Year Award” – this time, for Best Mobile Solution for our client Sunrise Senior Living. We developed this large site in Responsive Design to give their growing senior audience a better user experience while navigating with their tablets […]