• The Marketer’s Guide to RegEx

    You know that feeling when you find out something that could have saved you time and your head just slouches forward? That was the moment I had when learning that RegEx is not as scary as it looks and is really very relevant, effective, and time saving for analysts and marketers.

  • Trending Toys for the 2016 Holiday Season

    As the holidays get closer and holiday shopping reaches its peak, it can become hard to choose the right gift for everyone on your list. Luckily for us, eBay has given users a look into their real time data of the most popular electronics, fashion items, and toys across the country. Using this data, we’ve created an interactive map to help the holiday-crazed shopper pick out the perfect toy for every child in their life!

  • Popular Halloween Costumes Visualized: Dethroning the Princess

    If you’re anything like me (or the rest of the Delphic Digital team), October 31st is a date you look forward to every year. And like clockwork, each year it’s hard to ignore the mass of people dressing up as as their favorite character or trending pop culture icon. With Halloween spending reaching an all time high this year at $8.4B, Delphic set out to investigate exactly how much pop culture influences Halloween costume popularity?

  • 5 Most Common Mistakes Made in Implementing Google Analytics

    With an array of features and settings, even the most skilled analyst is bound to overlook something that could provide additional value. That is why we at Delphic conduct comprehensive Analytics Audits for our clients, in order to identify over 50 potential issues or missed opportunities within their accounts. Read on for the 5 most common mistakes we have encountered, why you should care, and tips on how to correct them.