• Watch the Stove – Marketing Lessons

    If you haven’t already heard about Watch the Stove, the amazing mixtape released by Hamburger Helper as an April Fool’s Joke, you are missing out. This “joke” turned out to be an amazing feat of the Hamburger Helper team and went viral, with millions of listens in a matter of days. We as marketers can learn a lot from this glove “Lefty”, and can apply it to our own work.

  • c3

    Overview of the c3 Conductor Searchlight Conference 2015: Day 1

    The annual c3 Conductor Searchlight conference took place this year on October 28 and 29 at Pier 92/94 in New York City. Conductor Searchlight is a powerful tool that you can use to identify content opportunities, monitor keyword rankings and the competitive landscape, and more. ICYMI, here’s a look at my favorite sessions from the conference this year.

  • Google My Business: Duplicate Locations

    Hi everyone, and welcome back to the GMB series with Chloe! If you missed the first post on Bulk Location Management, you can read it here. Google My Business is a great way to get your business found, and contains a wealth of information. Best of all, and worst of all, anybody can contribute. So what […]

  • Google My Business: Location Management

    Google launched Google My Business in June 2014 as a unifying way for local businesses of every size to easily manage their online presence. Google My Business is a central platform that combines the social aspect of Google+, the local maps presence of Google Places, reviews from customers, YouTube videos and more. This blog is […]

  • Case Study: Images in Knowledge Graphs

    Many of you are familiar with the Knowledge Graph. It’s that box that appears on the right side of Google or Bing when you search for something. There’s handy information, a map, reviews, and photos. This is extremely useful for the user to get a quick snapshot of a popular business or location, but optimizing […]

  • Sitecore Symposium 2014

    Delphic Digital is a proud sponsor of the 2014 Sitecore Symposium hosted in Las Vegas. The 4th annual Symposium event will take place September 8-10 at the ARIA Resort & Casino. The Sitecore Symposium is two intensive days of strategic insight, technical education, product roadmaps, and networking. It is extremely informative for anyone working with, […]

  • Philly Family Feud: Delphic’s 2014 Summer Outing

    How well do you know Philadelphia? That was the theme of this summer’s quarterly company outing. We trekked across the street to Mad River, an extremely popular Philly college bar, located in our charming Philly suburb of Manayunk. There was ladderball, plenty of beer, and our new favorite thing, deep fried pretzel bites *drool*. However, […]