• Personalization: The Good, the Bad, and the Sitecore

    The first time I was introduced to personalization, it was when I logged into my internet provider, and saw “Welcome, Brian” displayed at the top of the page. This made me feel warm and fuzzy. Nowadays, I more than likely get a “Hey, Shopper- You left items in your cart!” message when I visit a site. This does not make me feel warm and fuzzy. What happened to personalization actually being personal?