10 Ways to Know Correct SEO Advice

In my last blog post it may have seemed like I was taking shots at novices in a company who take a run at their SEO. As I mentioned in the article, I love when companies prioritize their SEO efforts and take it seriously. And, even though I would prefer to do the work, I even admire when they take on the work. But….but…I get a little nervous when something starts out with, “I read that…”

Blogs are great, and great information comes from them. Matt Cutts’ blog is essential for SEO strategy. However, the list of blogs that have accurate information is pretty slim. My concern really centers on what types of advice people take, how they implement it, and what the source of the advice is.

In order to give an idea of how to separate good SEO advice from bad SEO advice, I put together 10 ways to Know Correct SEO Advice:

The information should be recent.

In 2000 or 2001, keyword density mattered. In 2000, you could join any directory and it would help. You could do cloaking and redirects and all kinds of things for ranking. Those things don’t work anymore. As the search engines change, strategy has to change-stay with the times. My suggestion, never ever go back later than one year. And, if possible, stay within the last few months. Better yet, set up a handful or RSS feeds and spend one day a week keeping up to date.

Google has guidelines.

They matter. If the advice you read goes against them, it is terrible advice. There are a ton of examples ranging from hidden content to buying links. Learn the guidelines, say here.

AdSense everywhere.

Not good. In general, if the singular, transparent point of the information is to either make money via AdSense or sell you discount SEO services, something is up.

Matt Cutts is always right.

If his blog says it, do it. If his blog says it doesn’t work, don’t do it. And if you are uncertain about a tactic, run a search on his blog to make sure the advice hasn’t been debunked. While the Google guidelines might be more clear cut sometimes, there is no more timely source of accurate information than Matt Cutts’ blog.

Do they cite sources (other than just another blog)?

In general, much like Wikipedia, more references are a good thing.

How much brimstone comes with the sermon?

There is a direct correlation between how hard the source works to frighten you to how little you need to worry.

Private or hidden registration

Sites with private or hidden registration are not the voice of reason in a mad, mad world.

Advice with a methodology

Advice that comes with a methodology to check the advice or a case study from a disclosed, verifiable example tends to be good advice more often than not.


 Advice that directly links SEO and PPC is not good, for anything other than keyword purposes.

Advice that is a lead in to an e-book.

Nothing wrong with books, e or otherwise, but there is a difference between a sales letter and SEO best practices.

Hope that helps, happy seo work.


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