• blog_digital_analytics_hub2

    Digital Analytics Hub Conference – Part II

    In my first post about my experience at the Digital Analytics Hub Conference, we covered the event’s unique discussion format of “conversations, not lectures.” The overall theme of stimulating thinking and encouraging an open, honest dialogue among attendees was one of my favorite aspects of the conference. In this post, I recap key takeaways from a few sessions I attended.

  • blog_digital_media_simplify_part3

    Digital Media Simplified: Part 3 – Differentiate

    In Parts 1 and 2 of our 3-part series “Digital Media Simplified,” we guided you through understanding the vast data and technology available and what you can do with it. In the closing installment of the series, we break down the final, and perhaps most important, key ability: How to differentiate what will make your brand stand out from the noise.

  • blog_digital_analytics_hub1

    Digital Analytics Hub Conference – Part I

    Imagine attending a conference with 100+ of the best minds in your field, hosted in one of the most beautiful settings on the planet with honest sharing, impactful learning, superb food, lots of fun, and even whiskey tasting.

    This was the awesome experience I had last week attending the Digital Analytics Hub conference in Monterey, CA.

  • blog_google_analytics2 (1)

    5 Most Common Mistakes Made in Implementing Google Analytics

    With an array of features and settings, even the most skilled analyst is bound to overlook something that could provide additional value. That is why we at Delphic conduct comprehensive Analytics Audits for our clients, in order to identify over 50 potential issues or missed opportunities within their accounts. Read on for the 5 most common mistakes we have encountered, why you should care, and tips on how to correct them.

  • delphic_blog_sitecore_symposium

    Meet Delphic at Sitecore Symposium

    Delphic is excited to attend and present at the long-awaited Sitecore Symposium conference. This monumental event in Sitecore history brings together Sitecore partners, clients, developers, and marketers from around the world to the Hyatt Regency in New Orleans, Louisiana for a collaborative conference on how to ace customer experience on all fronts.

  • blog_digital_media_simplify_part1

    Digital Media Simplified: Part 1 – Understanding Data

    When we think about trying to simplify the infinite directions you could go with a digital media strategy, we break it down into 3 key abilities. If you break each of these abilities down to make even one decision guided by your objectives and goals, then you are making progress. In the first of a three part series we deconstruct each key ability, starting with understanding the data.