• blog_google_analytics2 (1)

    5 Most Common Mistakes Made in Implementing Google Analytics

    With an array of features and settings, even the most skilled analyst is bound to overlook something that could provide additional value. That is why we at Delphic conduct comprehensive Analytics Audits for our clients, in order to identify over 50 potential issues or missed opportunities within their accounts. Read on for the 5 most common mistakes we have encountered, why you should care, and tips on how to correct them.

  • delphic_blog_sitecore_symposium

    Meet Delphic at Sitecore Symposium

    Delphic is excited to attend and present at the long-awaited Sitecore Symposium conference. This monumental event in Sitecore history brings together Sitecore partners, clients, developers, and marketers from around the world to the Hyatt Regency in New Orleans, Louisiana for a collaborative conference on how to ace customer experience on all fronts.

  • blog_digital_media_simplify

    Digital Media Simplified: Part 1 – Understanding Data

    When we think about trying to simplify the infinite directions you could go with a digital media strategy, we break it down into 3 key abilities. If you break each of these abilities down to make even one decision guided by your objectives and goals, then you are making progress. In the first of a three part series we deconstruct each key ability, starting with understanding the data.

  • blog_sitecore_summer_school

    Back to School with Sitecore

    When it comes to Sitecore, we’re always learning and improving on a company-wide level, which is why we are so excited that they’ve launched Sitecore Summer School. This series is a great introduction for anyone new to Sitecore or looking for new ways to integrate some of Sitecore’s unique offerings into their marketing technology stack.

    Read on for a list of our top picks from the wide range of courses.

  • blog_sitecore_award

    Flexing Our Digital Chops with the Sitecore Experience Award

    It’s tough to do great digital marketing work without understanding it, which is why you’ll find us constantly asking ourselves (and our clients), “Is this the best experience for the user? Are we speaking to them like they expect to be spoken to? Is this about us…or you – the user?”

    It’s always a great feeling when these efforts are recognized outside of our Delphic universe, which is why we couldn’t be happier to announce that we’ve won the 2016 Sitecore North America Contextual Intelligence Award for our work with Sunrise Senior Living on the Care Questionnaire!

  • blog_google_ad_words

    The New Google Adwords Pipeline

    Google doesn’t shy away from a big change, for better or worse. As paid search managers, we are required to stay on our toes so we’re not scrambling to keep up with ever changing Adwords pipeline. Once again, Google is rolling out some new updates that will change the way we do business in the paid search world, coming to you “sometime later this year” (in classic Google style).

  • blog_ptw2016 (1)

    Where to Find Delphic at Philly Tech Week 2016

    As sponsors and event hosts, the Delphic crew is excited to make this Philly Tech Week our best one yet. As proud Manayunk residents, we love any opportunity to represent Delphic in the greater Philly tech community and especially look forward to inviting the community to the ‘Yunk this year. From marketing events to dev talks to happy hours, here’s where you can find Delphies this tech week.