VP Client Services
What did you want to grow up to be when you were 13 years old? If you asked Danielle, she’d have told you that she wanted to be an ad executive and, unlike most of us whose careers don’t align with our middle school dream jobs, that is exactly where she is today.
A “classically trained ad exec” who’s worked her way up the ladder and is always seeking innovation, Danielle discovered her career path in the 8th grade, while flipping through the pages of a career descriptions reference text. Enamored by print ads, she knew immediately that she wanted to be a part of the teams that created ads like Saab’s iconic “Born from Jets” campaign, which she cut out of a magazine and posted on her bedroom wall.
Raised just outside the city in Chadds Ford, the Philly area local has spent the last 15 years in top ad agencies in Philadelphia, during which she’s spearheaded integrated marketing programs for notable brands like Levi’s, Honda, Room & Board, and Mountain Dew. Her most notable work? Developing a paid search strategy for a new industry that became the industry standard at Google. After spending a year as CMO at a NYC tech startup, Danielle is now back in Philadelphia and serving as Delphic’s VP of Client Services.
Driven by goals personally and professionally, Danielle doesn’t like to same thing twice – there’s always a way to get better results and invention is the most exciting pursuit. That said, she believes in developing creative, data-driven solutions based on cultural shifts.
When not staying on top of industry trends and grinding hard in the office, Danielle can be found working on her dedicated pilates practice, playing with her dog, Ruby, touring beaches with her husband, and planning her retirement to Palm Springs.