Personalization enables you to deliver targeted content to your visitors - but it has to be good content. Too often now Personalization is a sales technique - which is a valid use, but should not be the only use. Enrich your visitors’ time on your site. Show them what they want, and lead them to the next step, show them how you can help in their journey.Read More
Google doesn’t shy away from a big change, for better or worse. As paid search managers, we are required to stay on our toes so we’re not scrambling to keep up with ever changing Adwords pipeline. Once again, Google is rolling out some new updates that will change the way we do business in the paid search world, coming to you “sometime later this year” (in classic Google style).Read More
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