Content 2.0: Now, It's Personal

Personalization enables you to deliver targeted content to your visitors - but it has to be good content. Too often now Personalization is a sales technique - which is a valid use, but should not be the only use. Enrich your visitors’ time on your site. Show them what they want, and lead them to the next step, show them how you can help in their journey.

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Beth Perkins
Perks with Purpose: Defining Company Culture at Philly Tech Week

Having worked in the people space for the past six years, I spend a great deal of time thinking about company culture; how to define it, instill it, scale it, and sometimes how to correct it. During Philly Tech Week I had the pleasure of attending one panel and speaking on another about this very topic.

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