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Mark Patten
Mobilegeddon: Be prepared for the Epic Battle with Google

Today is the day Google plans to unleash the mobile algorithm update. Google's recent announcement of this stated "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." This release quickly became dubbed intimidating names like Mobilegeddon and Mobile-pocalypse, and is expected to have a bigger impact on search rankings than previous algorithm updates like Panda and Penguin. In a research study by Potent, they tested the top 250,000 sites as ranked by the Majestic Million and Alexa and 10,000, or 40% failed in mobile-friendliness. *cue dramatic music*

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