Content 2.0: Now, It's Personal

Personalization enables you to deliver targeted content to your visitors - but it has to be good content. Too often now Personalization is a sales technique - which is a valid use, but should not be the only use. Enrich your visitors’ time on your site. Show them what they want, and lead them to the next step, show them how you can help in their journey.

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Andrew Richardson
Digital Analytics Hub Conference – Part II

In my first post about my experience at the Digital Analytics Hub Conference, we covered the event’s unique discussion format of “conversations, not lectures.” The overall theme of stimulating thinking and encouraging an open, honest dialogue among attendees was one of my favorite aspects of the conference. In this post, I recap key takeaways from a few sessions I attended.

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