Personalization enables you to deliver targeted content to your visitors - but it has to be good content. Too often now Personalization is a sales technique - which is a valid use, but should not be the only use. Enrich your visitors’ time on your site. Show them what they want, and lead them to the next step, show them how you can help in their journey.Read More
With an array of features and settings, even the most skilled analyst is bound to overlook something that could provide additional value. That is why we at Delphic conduct comprehensive Analytics Audits for our clients, in order to identify over 50 potential issues or missed opportunities within their accounts. Read on for the 5 most common mistakes we have encountered, why you should care, and tips on how to correct them.Read More
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